A competition recently launched by South African Tourism for one lucky winner and a partner to visit the country has been set up to encourage consumers to visit their newly developed website www.leaveordinarybehind.co.nz and discover the hundreds of experiences on offer.

“We have developed the website so that those thinking about a trip to South Africa can compose their own holiday sneak preview and get a taste for the unordinary that our country offers,” said South African Tourism Australasia country manager Lalie Ngozi.

“The sneak preview videos can then be uploaded and shared with friends on Facebook.”

Aiming to engage and encourage tourists to tick South Africa off their bucket list, the Leave Ordinary Behind campaign includes a variety of marketing platforms and is underpinned by a communications strategy that relies on real stories from past travellers or visitors to the country.

To enter the competition, go to www.leaveordinarybehind.co.nz  and visit the map of South Africa where you can view some of the country’s experiences, and create your own video experience including imagery and video from the map and personalised details. Then in three words, describe South Africa.

For more information on how to leave your ordinary behind and get up close with South Africa, visit www.southafrica.net or the blog at http://blog.southafricantourism.com.au/

Join the Facebook page dedicated to the Kiwi traveller, http://www.facebook.com/pages/South-African-Tourism-NZ/122535707764350

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